corporate gifts

Branding Techniques

Our objective is to assist our clients get the most out of their orders and position their brand as the best against their competitors in the most cost-effective way possible. On this basis, we have gathered a team of specialists to work with our extensive technology and high-quality products to make this objective a reality. With 18 branding techniques to choose from, our clients can combine multiple techniques and positions on the same item, presenting the exact image for their brands.

Belly Bands

Debossing

Deboss & Dome Combination Branding

Digital Printing on Bags

Digital Printing on Drinkware

Digital Printing on Notebooks

Digital Transfer on Clothing

Direct to Product Printing

Domed Stickers

Embroidery

Foil Hot Stamping

Transfer Printing

Laser Engraving

Laser Etching on Clothing

Pad Printing

Screen Printing

Sublimation Printing

Vinyl Stickers


Belly Bands

Belly band printing involves customizing a “band” or heavy-weight flexible paper or cardboard with your choice of design, and then using it to package a promotional product. When printed beautifully, belly bands offer unique marketing real estate that can be used to increase brand visibility and share your key selling points or message. Belly bands can be made in a variety of widths, paper types and textures. They provide an alternative solution to traditional full-coverage packaging. Technically, your product is still “wrapped”, but you’re using fewer materials to do it-and a great canvas to display your logo.

CO2 Lazer Engraving

You might have heard about laser engraving, but did you know that there are many engraving methods and machines that are better suited to specific products? CO2 laser engraving is the process of burning a logo into a product by eliminating the item’s top layer to expose the second layer. This branding technique may replicate original logos with remarkable accuracy and fine detail, resulting in subtle yet impressive results. It is a long-lasting and professional method of branding materials such as cork, glass, leather, and wood.

Debossing

Debossing is a popular branding technique for items such as notebooks, diaries, memo sets, and card holders because it provides depth and intricacy. Corporate gifts and promotional goods that use the debossing branding process appear really elegant and professional. This technique  is created by pressing a metal die in the shape of a logo or design into the surface of an object using both heat and pressure, resulting in a permanent stamped imprint under the product’s surface. This delicate and elegant branding process produces a distinct 3D effect and is suitable for real and imitation leather, as well as a variety of other materials.

Digital Printing on Bags

Digital printing is an excellent branding technique for bags since it is perfect for complex designs and ensures a precise and clear finished product. It works through printing a full-color digital image onto special transfer paper. This paper is then coated with a unique powdered adhesive that is cured onto the ink with UV rays. Following that, it is placed on the product, which is then placed into a heat press, and the heat from the press transfers the print straight onto the fabric. We have a wide range of bags, from tote bags and shopper bags to drawstring bags and gift bags, that are designed to not only carry your basics but also your logo.

Digital Transfer Printing

This technology is ideal for ceramic or metal cups, as well as metal flasks and water bottles. Because the Digital Transfer Printer does not print the color white, this procedure is best suited on white and metal products. A digital image is printed onto special transfer paper, and the product being branded is treated with a chemical before the logo is applied. The transfer paper is then placed on the product, transferring the ink from the paper to the product. At this point, the branded product is treated with a sealing agent to ensure the logo’s permanency.

Lazer Engraving

This technique is mostly used for metal pens, keychains, mugs, flasks, and BBQ accessories. A laser is used to burn a logo into the goods, precisely replicating the logo. The laser “burns” away the top layer of the product, revealing the layer beneath. If the layer beneath has a different color than the top layer, the color of the bottom layer is shown when engraved. Laser engraving is a permanent method of branding.

Lazer Etching on Clothing

If you want to update your office workwear or buy branded promotional golf shirts, jackets, or T-shirts for your next company event, laser etching could be the branding technique for you. Laser technology is used to delicately burn your desired artwork onto fabric. The design will display differently depending on the fabric used, however for a clean and clear design, we recommend sticking with fabrics such as polyester or polyester pique fleece. Laser technique burns the design into the top layer of the fabric, resulting in a darker tonal mark of your artwork. Other textiles may result in lighter or less distinct designs.

Pad Printing

Pad printing is a printing technique in which ink is transferred from an engraved metal plate to a product using a silicone pad, resulting in an image on the product. Although each color is applied independently, the print detail can still be good. This method is used for complex items with uneven, stiff, or concave surfaces.

Domed Stickers

Domed stickers are made by digitally printing full-color artwork on an adhesive vinyl material with a strong adhesive on the back. These stickers are then automatically cut to the desired form and size before being coated with a crystal clear polyurethane resin. The completed dome sticker is applied to the product once it has dried. This branding technique is best suited for multicolored logos and smooth, hard surfaces. It works well on products with recessed plaques, such as fidget spinners, lanyards, pens, water bottles, picnic bags, or stationery sets. Domed stickers are a unique way to make your brand literally stand-out.

Direct to Product Printing

Direct-to-product printing is a cutting-edge branding process that allows us to print full-color logos or artwork directly onto products such as corporate gifts or promotional merchandise. Direct-to-product printing could be the answer you’re looking for when it comes to custom-branding everything from water bottles, bags, and Usb drives to yoga blocks, bottle openers, and notebooks. Direct product printers can print onto three-dimensional items utilizing UV-LED printing technology and specially designed jigs. These jigs spin the objects so that they can be printed on both sides, or they can be used to apply wrap-around designs to things such as water bottles.

Digital Printing on Notebooks

Custom-branded notebooks are an effective tool for enhancing brand awareness because they are both practical and personal especially when branded with your company branding or artwork of choice. We can digitally print full-color, high-definition digital images directly into notebooks using the most recent bespoke UV technology. Because there are minimum production steps required, this is cost-effective but highly professional branding technique is a win for any business searching for an economical solution to customize their promotional products.

Digital Printing on Drinkware

Digital printing on drinkware is a revolutionary UV technique that allows you to brand your drinkware with a full-color digital wrap print. This photo-realistic branding technique will take your promotional products to a whole new level because it allows you to print on a wide range of drinkware such as water bottles, mugs, or tumblers and so custom-brand or personalize each item.

Embroidery

Embroidery is the art of decorating fabric with thread-stitched designs. This technique is made by top-of-the-line embroidery machines that automatically construct a design on the product and is driven by computers that read digitized embroidery files. From names to logos, embroidery is now both an effective and efficient way to custom-brand clothing, merchandise and gifts.

Foil Hot Stamping

Foil hot stamping is similar to debossing in the sense that it presses a thin foil into the product to generate a color. Consider a foiled title on a hard-cover book as an example of a foil stamped product. The technique employs heat, pressure, and shaped metal stamping. These stamps and the intended design can be applied with various textures to give a matte, metallic, glossy, or holographic look for your branding. Enigma Promotions’ foil stamping technique allows you to use a variety of foils on your products, including blue, copper, gold, green, light blue, orange, red, silver, and yellow.

Screen Printing

Screen printing is the technique of printing a logo onto a mesh screen that has been coated with an impermeable material in the blank spaces. The top of the screen is then inked, and a squeegee is used to push the ink through the screen in the areas where the logo has been imposed onto the product’s surface. Because colors are printed one at a time, precision is vital. This form of branding is suitable for branding flat or cylindrical products with huge printing areas. It is a low-cost solution for high-volume product branding, and it is great for printing on bags, T-shirts, umbrellas, workwear, coolers, notebooks, and folders.

Sublimation Printing

The sublimation printing technique allows businesses to brand products with bright and bold colors, and it can be a great low-cost branding option. Sublimation printing, as opposed to centuries-old silk screen printing technologies, uses a digital full-color printer equipped with specific sublimation inks. The logo or artwork is printed onto special transfer paper and automatically cut to the exact size and shape. The artwork is then applied to the product, and heat is applied to allow the inks from the paper to migrate onto the surface. This type of printing produces a far higher quality image than was previously possible with other branding techniques.

Vinyl Stickers

One of the most cost-effective and profitable marketing technique is vinyl sticker printing for promotional purposes. These are a wonderful solution for promotional product branding as well as a suitable packaging choice when printed with your company logo or custom design. They’re also inexpensive, quite adaptable, and may be utilized for serious branding as well as for a little fun. Vinyl stickers are digitally produced in full color on a sticky vinyl and then cut to practically any form automatically. Flat or slightly curved surfaces made of paper, cardboard, or plastic are perfect for sticking your vinyl stickers on.

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